Some days ago, I wrote about Cadbury's TV ads going from bad to worse. over the years. Now another company which had caught people's attention with their catchy ads seems to be going the same way. I am referring to Havells of course.
The ad I am talking about is doing its rounds on TV currently. I am sure you have all seen it, but just in case, here's the summary.
A hangman 'delivers' the criminal to the noose and walks back distraught to his home. As he enters his dark home, he switches on the light and the voice over says "जिंदगी में हम सबको पाप करना पड़ता है, तो क्योँ ना पुण्य कमा ले ... बिजली बचा के. Havells CFL ज्यादा बिजली बचाए." We all have to commit sins in our lives. So why not also do a good deed. By saving electricity. Havells saves power etc etc etc.
I am quite stumped by this ad. I do understand the need to save power and am all for it. Really. ALL the lamps in my home are CFL. Its another matter that they are not Havells!
Is it really necessary to twist this issue to such extent to make people understand it only in the light of (sorry, pun not intended) sin and virtue and morality and all that? The chasm between sin and virtue in the ad is far too stretched, I think. On a silly note, are they saying that the hangman won't feel guilty pulling the lever once he has fitted his home with CFL lamps? It's somewhat like bathing in the Ganga once a year. Commit all the sins that you want to for 364 days, then visit Hardwar once.
On a parallel note, there is a strange link between this issue and my earlier posts about punishment. Particularly death sentence. Does the hangman really commit a sin, or is he doing his duty? I can understand what a hangman must feel like. No matter how duty-bound one is, it surely must not be easy to pull the plug on someone else's life.
Be that as it may, please convert from using conventional bulbs to CFL if you haven't already done so. It makes sense. Sins or no sins.
For the inquisitive ones, the ad has been made by Lowe Lintas.