The Cadbury's girl dances on...

I ate a chocolate today. Cadbury's obviously. Plain and simple Milk chocolate, no fuss. As I savoured it, I recalled the associated old TV commercials and all those childhood memories flooded me.
An old man and his wife walk down the road as a football comes bounding their way. Suddenly the man, not quite fitting his demeanour and stature, performs a little jig and finally gives a ball a solid kick. As the ball disappears skywards, he looks back at his wife admiring him. Or the one where a well-dressed corporate-looking manager drops a piece of chocolate on the road. Then he picks it up, hopes that nobody is looking, and proceeds to eat it.
Or the young girl desperately wanting to eat a chocolate but is hampered by mehndi on both hands. We all know what happens after that.
And maybe the best of all. A sprightly girl throws all protocol aside and rushes out to the cricket field, breaking out into a celebration of dance; even as the batsman blushes and hides his face... What moments!
Compare these with the series of flops that we have encountered in the later years. Pappu paas ho gaya, Palanpur ki Radha and all that. Not to mention the one where Bacchan's 'ghost' enters a girls body.
Ugh.
Cadbury's ads have just kept going from bad to worse after those initial years.
So I sat thinking as to what made those ads so memorable? The chocolate was over, so there was little else to do. Plus, as Wikipedia tells me, chocolate has theobromine, a mood enhancer. So what was it? Was it the jingle, the visuals, or the actual words? Yes, I think their core lay in the copy..
Remember the words? They said "कुछ ख़ास है हम सभी में, कुछ बात है हम सभी में. ख़ास है, बात है, स्वाद है. क्या स्वाद है ज़िन्दगी का." Wow. So the words exactly mirrored how we felt when eating a chocolate? I mean, we did feel special and pampered. I surely felt so when I got to eat one FULL chocolate without having to share it with my brothers or the neighbour। (This was when I earned my first salary।)
So they said to us, "kuchh baat hai hum sabhi mein." There is something special, something nice in everyone. Prince or a Pauper, but there is always something special in each one of us. Yesssss! The ad appealed to our sense of identity and probably ignited some deep existential questions. Who am I? What is the meaning of life?
You know what. I am just kidding, really. I just made this all up. All that I have written by way of analysis is pure nonsense. Poppycock. Cock and bull. Bull-whatever. And anything else you might want to call it.
Those old ads were simply good. Rather, simple AND good. Which brings me to a point, and now I am serious. No kidding, no existential psycho-babble here. Without exception, everytime the topic between friends veers towards old ads, this is ALWAYS the opinion. Cadbury's old ads were better than the later ones. Now if EVERYONE has no doubt about this, then have Cadbury's (along with their ad agency) gone deaf and blind?
Thank your stars that the chocolates have remained the same. Except the price.
So be it. Go eat one today. And answer the existential question. As the chocolate melts in your mouth, do you feel like the dancing girl or like the one who acquired Bacchan's voice?
And just in case you are still in doubt, here are some old memories. Enjoy!

Girl dancing - cricket ad

Girl with mehndi

Kya swaad hai!

Complex vs Simple - Two movies

I saw Harishchandrachi Factory and Ishqiya on successive days. For those unfortunate readers who may have remained ignorant about the former, it's a Marathi movie and was the official Indian entry to the Oscars to the Foreign Film Category. The irony lies in the fact that I didn't feel compelled to explain likewise for Ishqiya. After all, it is made by a well known Director (Vishal Bharadwaj) and boasts of an impressive star cast (Naseeruddin Shah, Arshad Warsi and Vidya Balan).

Harishchandrachi Factory is delightful - to say the least. It gives a lighthearted peep into the trials of tribulations of Dadasaheb Phalke (aka Father of Indian Cinema) as he struggled with adversaries of all kinds in his quest to achieve his dream - to produce the first Indian feature film. It takes a fresh look at a character well known to anyone who is even remotely interested in Indian movies. The film had an apparent handicap of having a debutant director, a lesser known clutch of regional actors, 'seemingly' a simple plot - but they are all weaved together into a worthwhile experience for the viewer. It was a delight to watch the audience not just chuckle and laugh but also spontaneously applaud at some sequences. At the end, I was left wondering whom to admire more - Phalke himself or the team that made this film happen. Take a bow, Paresh Mokashi and the whole team.
I had high hopes from Ishqiya. (We also paid eight times more to watch it in a multiplex compared to the simple theater where H Factory happened to us. Not joking. Just in case you don't believe me, here's proof. Don't get me wrong. I am not comparing Alaka and Inox. I am comparing our state of minds during the two movies.)

Disappointed is the only way I can describe my state of mind as I walked out after Ishqiya.
It was a let down, coming from a director who has given us gems like Maqbool and Omkara. He had both the right raw materials - good actors and a solid germ of a story. Its not a Freudian Slip. I didn't mean to say gem of a story. I mean a germ that could have led to a good story. In spite of Naseeruddin Shah and Arshad Warsi doing what they were supposed to do, the movie totally lacks in the overall impact, mainly because the story goes haywire. So you are only left admiring the art direction (Nitin Desai) and rather captivating use of lighting. The best part of the movie are surely the two SUPERB songs by, who else, Rekha Bharadwaj.
I missed watching Kaminey and am not regretting it now. I heard from friends who saw it that Vishal Bharadwaj got himself entangled into a complicated plot and couldn't resolve it in the end. Looks like by the time he made Ishqiya, this affliction had become more acute!
So my friendly advise (albeit unsolicited) to Vishal Bharadwaj is - take a walk in the nearby park and look at some simple things. Just let the grass grow under your feet for some time.
Or, go and watch Harishchandrachi Factory.

Is Rahul Gandhi relevant to the context?

Rahul Gandhi tour to Mumbai has started a new chapter in Indian politics. It is clear that his 'surprise' train ride and all that followed must have all been scripted carefully. Be that as it may, it was a well-made script - no doubt about that.
Cynics will argue (they have already started, in fact) that it was nothing but a political stunt. But they won't see the fact that a stunt also has to be timed very well otherwise it can quickly turn into a disaster. One can argue that Mahatma Gandhi's charkha-spinning and fasting were also gimmicks (undoubtedly there must have been people then who thought this way) but it had the necessary impact.
Politicians of that era formed an elite class of their own. They were far removed from the realities of the population. So the rhetoric of 'Aam aadmi' of Congress is not really new. It is over hundred years old! Gandhi acquired an image that people could relate to. If it meant going for 'padyatras' and spinning a charkha in prayer meetings, then he did that very well.
Here is a description of the Congress as it was then. In the words of none other than Jawaharlal Nehru himself.
Quote
It was very much an English-knowing upper-class affair where morning coats and well-pressed trousers were greatly in evidence. Essentially it was a social gathering with no political excitement or tension.
Unquote
The situation is uncannily similar today, although politicians have not remained elite really. Far from it. But they have definitely alienated themselves from the masses. Majority of college students in Mumbai couldn't care less for what most leaders say or do. But watching Rahul Gandhi walk into the local train would have touched more than just a few chords. I hasten to add that I am not immediately comparing the two Gandhis - Rahul and Mahatma. All I am saying is that the person (or team) who is writing the script for Rahul is doing a good job at making him relevant to the times.
On the other hand, Shiv Sena's scriptwriter is producing one miserable flop after the other. That's another story....

Another classic from streets of Pune

Here's another one in the long and (always growing) list of queer signs in Pune. I saw this outside a shop and as has often been the case, could not resist posting it here.

For the unfortunate souls who do not understand Marathi - I can only make a weak attempt at translation. I say so because the classic Puneri expression of काढून मिळेल (Kadhun milel) has no parallel in English.
Nevertheless, the notice proclaims two services available at the shop. One - you can sell scrap newspaper (colloquially called 'Raddi') and Two - you can get a PAN card here !!!
Wow, now I have to admit that this is entrepreneurship of a different level. No matter how much I racked my brain, I could not see the connection between these two business propositions. So I presume that this guy truly believes in diversified business interests. But being a Puneri, he had no qualms in proclaiming both COMPLETELY unrelated matters in one single desultory flick.
On second thoughts, I see that both these businesses have a common link, in that both have something to do with paper. I now sincerely hope that the two businesses are really distinct !