tag:blogger.com,1999:blog-6164716751518315429.post1815839760385893538..comments2023-09-24T20:06:02.085+05:30Comments on Spirit of Exploration: The Cadbury's girl dances on...Anonymoushttp://www.blogger.com/profile/04955245504822871562noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6164716751518315429.post-13325077480591838542012-02-10T15:24:05.753+05:302012-02-10T15:24:05.753+05:30While researching for my post on advertisement, I ...While researching for my post on advertisement, I stumbled upon this nice post on ads. Though we have some good ads today,overall quality has deteriorated a bit.<br />It's nice to remember those old ads and posts such as these help in reviving those memories.Sarang Vinzehttps://www.blogger.com/profile/18022539698815966649noreply@blogger.comtag:blogger.com,1999:blog-6164716751518315429.post-83244847354464415592010-02-22T08:55:23.509+05:302010-02-22T08:55:23.509+05:30oh yeah!!!!! I love those days... miss them a lot ...oh yeah!!!!! I love those days... miss them a lot :( Thanks Pushkaraj for sharing these.. even i had put most of them on my Orkut profile as wellMeethi Imlihttps://www.blogger.com/profile/03123152436578063692noreply@blogger.comtag:blogger.com,1999:blog-6164716751518315429.post-55053194318157501512010-02-17T15:02:15.614+05:302010-02-17T15:02:15.614+05:30@ Swati - Now that's a more balanced view! Cad...@ Swati - Now that's a more balanced view! Cadbury's would probably send you a gift hamper if they read your comment.<br />On the topic of target audience, I can understand the ad-maker's predicament of wanting to lure 100 million people with one single communication. Specifically for Cadbury's case, the cow ad may have appealed to rural, but it surely put off urban viewers like me. Unless they were already sure that urban people would continue to eat chocolates being hooked to the product already, ads or no ads. On that front, they were right. I still eat chocolates, don't I? Regardless of Radha and Pappu.Anonymoushttps://www.blogger.com/profile/04955245504822871562noreply@blogger.comtag:blogger.com,1999:blog-6164716751518315429.post-70803460792652265812010-02-17T13:10:15.657+05:302010-02-17T13:10:15.657+05:30wonder what happens now to cadbury advertising pos...wonder what happens now to cadbury advertising post the KRAFT takeover! and good ads is all about the content..and the emotion evoked..so that the viewer goes and buys the product. The current ads are the way they are because advertisers are desparately trying to reach the vastly differentiated audience through a single communication - so they are confused if they want to talk to the A,B or Rural audience. SO radha the cow is for rural (does it make them by the product?), 'aaj pehali tareekh hai" - for the middle class and Amitabh entering a girls body - i give up on trying to identify who it is meant for?<br /><br />I still think aaj pehali tareekh hai is a good line - as I remember I would buy some sweet for my daughter on my salary day - and I think it still works for the middle class - but then the visualisation??? it sure lost out there.<br /><br />And this is the case not just with Cadbury's, but most of the other old ads.Swati Byteshttps://www.blogger.com/profile/01724583698250809685noreply@blogger.comtag:blogger.com,1999:blog-6164716751518315429.post-63849407489696457822010-02-14T15:21:52.818+05:302010-02-14T15:21:52.818+05:30@ Susan, Vibhuti, Pratz and Asif - Thanks! Asif...@ Susan, Vibhuti, Pratz and Asif - Thanks! Asif's comment gave me another line of thought. None of the old ads had any big stars. No celebrity endorsement. All simple people, the living-next-door types. As soon as Bacchan appeared on the scene, I think the celebrity became the focus rather than the product.Anonymoushttps://www.blogger.com/profile/04955245504822871562noreply@blogger.comtag:blogger.com,1999:blog-6164716751518315429.post-25914904112815305692010-02-13T09:57:41.737+05:302010-02-13T09:57:41.737+05:30I simply loved those ads and they are still fresh ...I simply loved those ads and they are still fresh in my mind (why will not they be? After all I used to love those ads and used to sing the song whenever the ad came up) and I can get my mood enhanced even without eating the chocolates just by viewing the ad :) <br />I wonder why the ad agency people can’t realize it when we all know the difference between the good old ads and these new ones. May be they are thinking that such old ads are so sweet and mood enhancers that people may not feel the need to eat the chocolates after watching them ;)…Did they really reduce the quality of the ads knowingly for such a reason ? :PAsifhttps://www.blogger.com/profile/08547129183292607530noreply@blogger.comtag:blogger.com,1999:blog-6164716751518315429.post-56079599179701822312010-02-12T11:19:35.190+05:302010-02-12T11:19:35.190+05:30I remember those ads' were discussed in forums...I remember those ads' were discussed in forums at college too. Listed as a 'Good Ad' and a great advertising campaign in an Ad' Mag called A&M..You have most rightly said that the quality of their campaigns has indeed deteriorated lately...Interesting subject for discussion! <br />thanks you just revived my memories of a field that I truly loved but have sadly drifted away from!<br />ENjoyed your blogspot..really!Vibhuti Bhandarkarhttps://www.blogger.com/profile/00145588190836915806noreply@blogger.com